For the first time since 1989, the University of Findlay has a new graphic identity.
The changes, which include an updated academic logo, were driven by graphic design alterations over time and by a desire to reflect the University’s commitment to its “brand promise” of academic excellence, experiential learning and transformative experiences for all students.
The logo features a graphic representation of the cupola of Old Main, with six slats representing the University’s six colleges. A gentle arch is reminiscent of the iconic Griffith Arch.
UF’s Marketing and Communication Office used surveys, focus groups and comparative research to develop an updated graphic identity that remains true to the University’s mission and vision.
“University of Findlay is a special place where students find their path to a meaningful life and productive career,” explained Marketing and Communication Director Rebecca Jenkins, who spearheaded the brand identity effort. “The new brand is a reflection of our community of students, faculty, staff and alumni and their dedication to excellence and service.”